What is a digital catalogue for a baqala?
A digital catalogue is a web page (or app) that shows what your shop sells, with prices, in a clean list customers can open on their phone. For a baqala it usually comes with a link and a QR code, so a customer can pick items and send the order to the shop on WhatsApp.
Why a baqala needs one
Many customers already ask the same questions by message: "Do you have this?" and "What is the rate?" Answering each one takes time. A catalogue answers them in advance. The customer sees the items and rates, and the shopkeeper only receives the finished order.
What a good catalogue has
- Items grouped in categories such as rice and flour, pulses, oil and ghee, spices, tea, dairy and cleaning.
- Your own prices, shown in AED, that you can change when rates change.
- A cart, so the customer sends one complete order instead of many messages.
- An open or closed sign, so customers know if you are taking orders.
- Item names in the customer's language where possible.
How it is different from chatting on WhatsApp
In a normal chat the shopkeeper types or forwards a price list and the customer replies with a list. Mistakes and missed messages are common. With a catalogue the customer chooses from your list, so names and pack sizes are clear, and the order arrives as one organised message.
What you need to start
- A list of your main items with pack sizes and your rates.
- A WhatsApp number where you receive orders.
- A link and QR code for customers, shared in your shop, building groups and on your bags or bills.
Frequently asked questions
Does a digital catalogue take payment?
Not necessarily. Many small shops use it only to take orders and collect payment on delivery or at the shop. Dukaan Digital does not process payments. The order goes to the shop's own WhatsApp.
Does the customer need to install an app?
No. A catalogue link opens in the phone browser.